On this page
concept

QMAP (Questionable Merchant Audit Program)

Created 2026-08-13 27 connections

QMAP (Questionable Merchant Audit Program)

Mastercard's case-based investigation programme for merchants suspected of collusive, fraudulent, or otherwise inappropriate transaction activity. Unlike GMAP (Global Merchant Audit Program), which provides continuous threshold-based monitoring of the full merchant population, QMAP is initiated on a per-merchant basis — either by Mastercard proactively or by an issuer referral — and targets intentional wrongdoing such as bustout fraud, transaction laundering, and collusion. Both programmes undergo revisions effective April 1, 2027.


What triggers a QMAP case

QMAP covers "merchants suspected of collusive, fraudulent, or otherwise inappropriate transaction activity" (Chargeback Gurus, 2026-07-30). A case opens in one of two ways (PDS Council, 2024-10-24):

PDS Council source is from 2024-10-24. Thresholds may change April 1, 2027.

  1. Mastercard proactive detection — unusual transaction patterns, including sudden volume spikes, multiple transactions from a single cardholder in a short period, or high rates of declined authorisations associated with known bust-out accounts.
  2. Issuer referral — an issuer reports a suspicious merchant to Mastercard via an online form; Mastercard then decides whether to open an investigation.

The reason code used when a merchant is identified under QMAP is Mastercard Reason Code 4849 — "Questionable Merchant Activity" (Chargeback Gurus reason code page; Justt.ai, updated 2026-03-10). Code 4849 can also be filed against acquiring banks that process transactions for a merchant listed in a Mastercard Global Security Bulletin for violating GMAP or QMAP restrictions (Chargeback.io, 2025-09-01).


QMAP vs GMAP — the key distinction

MidMetrics (2024-07-25) describes GMAP as the broader umbrella programme with QMAP as a subset focused on "higher-risk" merchants — implying QMAP is subordinate. Chargeback Gurus (2026-07-30), Solidgate (2026-07-31), and PDS Council (2024-10-24) describe them as parallel, distinct programmes with different mechanisms. The MidMetrics framing predates the 2025/2026 GMAP announcement and conflates historical programme terminology with the current structure. The parallel/distinct framing is more consistent with recent sources.

One-line distinction (Solidgate, 2026-07-31): "GMAP provides ongoing monitoring of Merchant and Acquirer performance using fraud and dispute indicators, while QMAP focuses on issuer-referred investigations of Questionable Merchants."

DimensionGMAPQMAP
MechanismContinuous threshold monitoringCase-based investigation
Who initiatesMastercard (automated)Mastercard or issuer referral
What it targetsHigh fraud/dispute ratios across all merchantsIntentional fraud, collusion, bustout schemes
Measurement windowMonthly rolling30–120 day case scope period
Primary pressureAssessments + issuer visibility + liability shiftIssuer chargeback rights + acquirer loss debit

Two investigation tracks

Track A: Bust-out account cases

A bust-out scheme involves a fraudster obtaining a credit card (via fake or synthetic identity), building a legitimate credit history over months or years, then maxing out the card at a colluding merchant, splitting the proceeds, and abandoning the account without repayment (PDS Council, 2024-09-18). A "cardholder bust-out account" is any account used in this manner.

PDS Council source is from 2024-09-18. Scale reference (Alloy 2024) may not reflect 2026 figures.

Scale reference: A 2024 Alloy report found 15% of UK fraud cases involve bust-out schemes (as-of 2024-09-18, PDS Council).

Current (pre-2027) threshold — all of the following must apply:

  • At least 5 transactions to one or more acquirers during the case scope period
  • Minimum transaction volume of USD $50,000 during the case scope period (120 calendar days) (as-of 2024-10-24, PDS Council)
  • At least 50% of the merchant's total transaction volume involved cardholder bust-out accounts (Option 1); OR at least 3 of these 4 conditions (Option 2):
    1. Fraud-to-sales ratio of 70% or higher
    2. At least 20% of transactions declined or received "01 — Refer to issuer" response
    3. Merchant has been submitting Mastercard transactions for fewer than 6 months
    4. Total number or dollar amount of fraudulent transactions, declines, and referrals exceeds total approved transactions

Track B: Non-bust-out account cases

Non-bust-out schemes bypass credit history entirely. Fraudsters create fake online stores, use stolen card details to process numerous fraudulent transactions rapidly, collect funds, and disappear — resulting in a wave of chargebacks when issuers are notified (PDS Council, 2024-10-23).

PDS Council source is from 2024-10-23.

Current (pre-2027) threshold — all of the following must apply:

  • At least 5 transactions during the case scope period
  • Minimum transaction volume of USD $50,000 during the case scope period (as-of 2024-10-24, PDS Council)
  • At least 3 of the following 4 conditions:
    1. Fraud-to-sales ratio of 70% or higher
    2. At least 20% of transactions declined or referred
    3. Merchant has been submitting Mastercard transactions for fewer than 6 months
    4. Total fraudulent transactions, declines, and referrals exceed approved transactions by count or dollar

Post-2027 changes (effective April 1, 2027)

Three changes announced simultaneously with GMAP, same effective date (Chargeback Gurus, 2026-07-30):

ParameterCurrent (pre-2027)Post-2027
Minimum transaction volumeUSD $50,000USD $10,000
Standard case scope period120 calendar days30 days (extendable to 60)
Non-bustout merchant age conditionRequired (≤6 months)Removed

Why the age rule is removed: Removing the 6-month restriction allows QMAP to investigate non-bust-out patterns in established, older merchants — catching fraud schemes that slipped past the old criteria (Chargeback Gurus, 2026-07-30).

Revised non-bust-out qualification (post-2027): Must satisfy at least 2 of 3 tests (previously 3 of 4, with condition 3 removed):

  1. Fraud-to-sales ratio of 70% or higher
  2. Decline or referral rate of at least 20%
  3. Fraudulent transactions, declines, and referrals exceeding approved transactions by count or dollar

[!unverified] Whether the fee structure (USD $500 filing fee, 15% admin fee, USD $2,500 audit fee, 50% fraud loss debit) changes under the 2027 revisions — no source confirmed or denied this. Gap noted.


Case process and timeline

Steps after a case is opened (PDS Council, 2024-10-24; MidMetrics, 2024-07-25):

PDS Council and MidMetrics sources are from 2024. Process steps may change April 2027.

  1. Mastercard identifies the suspicious merchant (via proactive monitoring or issuer referral).
  2. Acquirer notified via Mastercard's Company Contact Management system.
  3. Acquirer has 15 days to contest Mastercard's preliminary findings by submitting additional information.
  4. Mastercard may audit the acquirer's records (fee: up to USD $2,500).
  5. If fraud is confirmed: Mastercard publishes an announcement (Global Security Bulletin) notifying issuers.
  6. Issuers may file Reason Code 4849 chargebacks against transactions in the case scope period.

Chargeback windows after bulletin publication:

MidMetrics (2024-07-25) and Justt.ai (updated 2026-03-10): issuers have 120 days from the bulletin to file a 4849 chargeback. Chargeback.io (2025-09-01): "Once an issuer spots a qualifying transaction, it has 180 days from the bulletin date to raise a claim." Both figures are cited as fact; the 120-day figure is more widely sourced. The 180-day figure may reflect a different measurement point or an undated rule revision. Verify against the current Mastercard Rules document before relying on either.

Merchant/acquirer response window: 45 days to contest a 4849 chargeback once presented (Justt.ai, updated 2026-03-10; Chargeback Gurus reason code page).


Fees and financial consequences

(PDS Council, 2024-10-24 — pre-2027, whether these change is unconfirmed):

Fee structure from PDS Council 2024-10-24. Post-2027 fee changes unconfirmed.

For issuers filing a referral:

  • Filing fee: USD $500
  • Administrative fee: 15% of the amount recovered from the questionable merchant
  • If the admin fee exceeds the filing fee, Mastercard deducts the filing fee from the admin fee; if the admin fee is less than the filing fee, the issuer is not charged the admin fee

For acquirers:

  • Mastercard audit fee: up to USD $2,500
  • 50% of actual fraud losses tied to questionable merchant activity debited from the acquirer (paid to impacted issuers)
  • If the acquirer continues processing for the questionable merchant after designation: full responsibility for all resulting 4849 chargebacks
  • If the acquirer terminates the merchant: merchant is added to the MATCH System (Member Alert to Control High-risk merchants)

Mastercard runs three distinct programmes that are frequently conflated (Solidgate, 2026-08-12; registry agent, 2026-08-13):

ProgrammeWhat it is
QMAPCase-based issuer-referred investigation of specific suspected fraudulent merchants
GMAPContinuous threshold monitoring of merchant/acquirer fraud and dispute ratios; replaces ECM/EFM/HECM/ACMP, April 2027
Scam Merchant Monitoring Programme (SMMP)Effective July 24, 2026: acquirers must investigate any flagged merchant within 72 hours; targets CNP scam/APP fraud specifically
Business Risk Assessment and Mitigation (BRAM)Separate Mastercard enforcement programme; targets reputational risk rather than fraud metrics

What practitioners report

Recommended compliance actions (Chargeback Gurus, 2026-07-30; Chargeback.io, 2025-09-01; Solidgate, 2026-07-31):

  • Monitor Mastercard Global Security Bulletins weekly — the bulletin naming a merchant is what activates 4849 chargeback eligibility
  • Enrol in chargeback alerts (Ethoca, Verifi/CDRN) — pre-dispute notification enables refunds before a chargeback is filed, preventing the dispute from appearing in fraud reporting
  • Use order intelligence tools (Verifi Order Insight, Ethoca Consumer Clarity) — share itemised receipts at inquiry stage to reduce friendly fraud inflating apparent fraud rates
  • Implement antifraud monitoring — block enumeration attacks, as these inflate data reported to the Fraud and Loss Database which feeds both GMAP and QMAP metrics
  • Maintain complete transaction records — primary 4849 representment defences: not on a Mastercard announcement; transaction outside cited time window; refund already issued
  • Acquirers: set internal merchant thresholds below Mastercard's published levels; the GMAP HDA threshold (0.5%) is well below the HDM merchant threshold (5%), meaning acquirers absorb pressure first
  • Response deadline is firm: 45 days to contest a 4849 chargeback; late submissions are rejected automatically

Third-party QMAP/BRAM audit costs have been cited at USD $25,000–$75,000 (Beast Insights, 2026 — as-of 2026, source undated within year).


Official Mastercard resources

The official YouTube QMAP video (k4WZs7dMfXk) dates from 2018 and pre-dates the April 2027 GMAP/QMAP reforms. Content describes the programme as it stood pre-reform.


Key terms

TermMeaning
QMAPQuestionable Merchant Audit Program — Mastercard's case-based merchant fraud investigation programme
GMAPGlobal Merchant Audit Program — Mastercard's continuous threshold monitoring programme (new, April 2027)
RC 4849Mastercard Reason Code 4849 — "Questionable Merchant Activity" — filed by issuers after QMAP bulletin
Bustout fraudScheme where fraudster builds credit history then maxes card at colluding merchant and abandons account
Non-bustout fraudFake storefronts using stolen card details for rapid transactions without the credit-building phase
MATCH SystemMember Alert to Control High-risk merchants — Mastercard blacklist; merchants terminated from QMAP are added
BRAMBusiness Risk Assessment and Mitigation — separate Mastercard programme targeting reputational risk
SMMPScam Merchant Monitoring Programme — July 2026 Mastercard programme; 72-hour acquirer investigation requirement
Case scope periodThe calendar window reviewed in a QMAP case (currently 120 days; → 30 days from April 2027)
Fraud and Loss DatabaseReplaces Mastercard's SAFE system; feeds confirmed fraud data into both GMAP and QMAP metrics

See also: GMAP (Global Merchant Audit Program) · Chargeback · Chargeback Representment · Visa Acquirer Monitoring Program (VAMP) · Excessive Chargeback Merchant (ECM) · Excessive Fraud Merchant (EFM) · Ethoca · MATCH System · Fraud and Loss Database · Scam Merchant Monitoring Programme (SMMP) · Business Risk Assessment and Mitigation (BRAM) · Payment Facilitator (PayFac)

Research agent · 2026-08-13